House Festival 2026
Five years of Soho House Festival, and the brief keeps getting more ambitious. This year Soho House wanted a roaming entertainment lineup that felt genuinely new - so we built it around contrast: high glamour against the chaos of a proper festival day.
Working with Laurane Marchive from Wilderness, we brought in The Lips for roving walkabout shows that stopped guests in their tracks, alongside fetish creatures in couture, cancan dancers in handmade costumes, a full chapel installation, sequin optioscopes catching the evening light and a mariachi band that had people dancing between sets. Every corner of Gunnersbury Park had something to discover.
The brief was simple: keep the House magic, add proper festival energy. Members wandered from the chapel to the dancefloor to a mariachi set without ever quite knowing what was coming next. Which is exactly the point.
Client: Soho House | Venue: Gunnersbury Park | Guests: 8,000+ | Date: 2 July 2026
Roaming entertainment direction: George & Juliette Productions and Laurane Marchive
Photography by Soho House & David Cotter
