Twenty years. One festival. George has been Festival Director since 2004.

What started as an idea at Gunnersbury Park became the event on Soho House's calendar - the one members rearrange summers for. Fatboy Slim. Nile Rodgers. Jessie Ware. Chaka Khan. Artists who didn't just show up to play a set, they came to be part of it.

Over two decades, George has built every iteration from the ground up. That means stage design and artist liaison, brand partnerships with Patrón and Grey Goose and Amazon, food programming with everyone from Berenjak to Wright Bros. It means knowing which food stalls become destinations and which just fill space. It means understanding flow - how thousands of people move through a park without it ever feeling crowded or chaotic.

The artists and sponsors get the headlines. The work is in the ten thousand details that happen before gates open, and the problems solved so quietly that members never know they existed. Every surprise, every moment people talk about for months after - designed, tested, executed.

This isn't an archive of photos. It's twenty years of institutional knowledge about what makes a festival feel effortless when it's anything but.

Photography by Soho House & David Cotter