Premier League: The Opening

The Premier League doesn't do soft launches. When they asked us to produce the season opener at Sacchi, the brief was clear: create an evening that feels like matchday energy but looks like a brand event.

We designed the entire experience around that tension. Floral installations in Premier League colors that didn't scream "sports branding" but nodded to it if you knew. A menu built for conversation and movement, not sit-down formality. And a dessert program people actually talked about after - chocolate footballs that were almost too perfect to eat, served at exactly the right moment in the evening.

Full production from concept through execution. Venue liaison, design direction, vendor coordination, day-of management. The kind of event where every detail reinforces the brand without feeling heavy-handed about it.

"You outdo yourselves every time." - Tina Kirby, Premier League